Show Sidebar

Sephora is capitalizing on limited edition by commissioning exclusive products from brands

by akmammet allakgayev on 0 Comments

To win at beauty today, you need hype — and that’s not just a requirement for brands in the category. Retailers, too, are starting to rely on buzzy exclusives to maintain relevance and continue driving sales.

Ulta has championed this concept, teaming up with brands like Urban Decay and Nars to create exclusive products. And although Sephora also sells some exclusive items from brands like Kat Von D and Bite Beauty (both owned by Sephora parent, Kendo), it’s launching a new initiative to better compete on exclusives.

LIMITED77
LIMITED77
Products recommended in posts
We try to suggest you some of the best products you would like here.

0 Comments

Leave a comment

All blog comments are checked prior to publishing

Free usa Shipping
Free no hassle Returns
Genuine Product Guarantee
Secure Shopping Guarantee
Cart cart 0
You have successfully subscribed!