Everybody wants to smell good to create a great impression on others. For this reason, the global fragrance, antiperspirant, and deodorant market is expected to top $72.7 billion in 2018. Why are people willing to spend huge sums of money on expensive perfumes? Instyle.com quotes an aromatherapy expert who says that fragrances can change our physical and emotional state. Refreshing perfumes stimulate our olfactory nerve as well as areas of the brain that control our emotions and memories.
Now let’s look at why some perfumes are so expensive. Some of them cost up to several thousand dollars. There are three main reasons that drive up the prices of the most expensive perfumes. These are: rare ingredients, marketing costs, and packaging expenses.
Let’s start with rare ingredients. Many perfumes are made from the musk secreted by a rare animal, or oils obtained from a tree, root, or flower petal. On the other hand, some scents are cheap because they are manufactured using synthetic ingredients created in a lab.
Take the example of Joy perfume by Jean Patou. This scent ranks among the most expensive perfumes because it takes 28 dozen roses and 10,600 jasmine flowers to make a single bottle. The maker derives just 1/25 ounce of oil from 8,000 jasmine flowers. Other rare ingredients included in this perfume include orris, ambergris from sperm whales, oud, and Bulgarian Rose.
The second element that drives up the prices of the most expensive perfumes is marketing and hard-sell. Perfume makers spend a lot of money on ad campaigns and celebrity endorsers. The customer ends up paying for these expenses. The irony is that you may be shelling out for a fragrance that the celebrity promoter may not even be using in real life.
Another strategy used by top perfume brands is to market their product like a fine wine or art. They put only a limited amount of bottles in the market and this exclusivity generates buzz and interest. There are many rich buyers who are willing to shell out an astronomical amount to earn the bragging rights for owning an exclusive bottle of a top perfume brand.
Finally, packaging also plays a big role in the high prices. Some perfume brands package their product in fine and expensive Baccarat crystal bottles. Others place solid gold bobs and bits or diamonds in the bottles and this also boosts up the final price.
Now that you have learnt about the attraction of perfumes and the reasons for the high cost of top brands, let’s get down to the brass tacks and look at the top 10 most expensive perfumes in 2018:
10. Annick Goutal Eau d’Hadrien – $441.18 per ounce
This fragrance was launched in 1981 and continues to be popular today. Its ingredients are a blend of citrus splashes, herbal and sweet, basil, and ylang-ylang. This scent is ideal for evening wear. The bottle is designed attractively in a unique shape. The product is a joint effort by two top companies, Francis Camail and Annick Goutal, and it is still creating waves decades after its introduction.
9. JAR Bolt of Lightning – $765 per ounce
This is a floral scent for women that was launched in 2001. Its ingredients include green notes, freshly cut tuberose, and oriental flowers packaged in a beautiful hand cut bottle that can light up any vanity or dresser. JAR stands for Joel A. Rosenthal, a jeweler, who is the brainchild behind this item.
8. Joy by Jean Patou – $850 per ounce
Jean Patou is a top brand in the perfume industry. He made Joy doubly explosive by adding two times the amount of ingredients which include 10,000 Grasse jasmine flowers, tuberose, ylang-ylang, Bulgarian rose, and 28 dozen roses. The jasmine flowers are harvested in a period of two weeks in summer in the town of Grasse, France. One of the main reasons for its high price is that only 50 limited edition bottles of Joy are made each year.
Joy has an interesting history. It was originally created by Henri Almeras who collaborated with Jean Patou in 1929 to produce this awesome fragrance. The scent has the power to remove depression and make the wearer feel lively and joyful. No wonder, it continues to be sought after even today.
7. Caron Poivre – $1,000 per ounce
This unique fragrance was created in 1954 to commemorate 50 years of fragrance production by Caron. It is an intriguing scent that combines a spicy peppery smell (poivre means pepper in French) with a woody base and rich floral heart. The result is a brave, strong, and bracing unisex perfume that is delightfully packaged in an appealing handcrafted Baccarat bottle embellished with a luxurious white gold collar and crystal.
6. Hermès 24 Faubourg – $1,500 per ounce
The high price of this perfume is because only 1,000 exclusive bottles have been created. The unforgettable fragrance is the result of the combination of iris, sandalwood, ambergris, vanilla, ylang-ylang, patchouli, tiare flower, jasmine, and orange blossom ingredients. These ingredients combine to create a long-lasting, soothing scent that elevates the mood. The perfume gets its name from the address of Hermes’ flagship store in Paris. It was created by Bernard Bourjois and Maurice Roucel, and packaged in elegant 1-oz St. Louis crystal bottles.
To be continued in next blog.
Read More Limited Edition News: https://www.limited77.com/blogs/news